Max Cetto
Branding system for Casa-Estudio Max Cetto, built from the house's architectural lines, material palette, and Art Déco typographic heritage.
Role:
Branding, Logo Design
Date:
Oct 2025
Cetto's words shaped the brand. We traded mechanical perfection for hand-drawn strokes, organic textures, and earthy tones, honoring the humantouch he championed.
Branding project for Casa-Estudio Max Cetto that distills the modernist home's architectural DNA into a visual system: a logo refined through geometric iterations and softened with hand-drawn strokes to echo the organic elements of the site, supported by Art Déco typography referencing the architect's own lettering and a color palette extracted from the home's natural materials.
